HDFC Securities Franchise vs Axis Direct Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of HDFC Securities Franchise vs Axis Direct Franchise. This comparison provides a detailed view of all the features of respecting sub broker or franchise brands.

HDFC Securities & Axis Direct are both Broking houses & provide sub brokership to their partners. Both of them have varied Business Models which we will discuss here.HDFC Securities Franchise vs Axis Direct Franchise - Comparison-min


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The significant aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison, we will have a clear understanding of which Sub Brokership is better: HDFC Securities Sub Broker Program or Axis Direct Sub Broker Program.

Start this amazing comparison between  HDFC Securities Sub Broker & Axis Direct Sub Broker:


 HDFC Securities Franchise vs Axis Direct Franchise – An Overview

Overview HDFC Securities Franchise Axis Direct Franchise
Company Type Public Private
Broker type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, India
Founder Bharat Shah Arun Tukral
Established Year 2000 2011
SB Code Activation Time 21 days 20 Days
Payout Time 30 Days 35 Days

Customer Ratings of HDFC Securities Sub Broker & Axis Direct Sub Broker

Customer Ratings HDFC Securities Franchise Axis Direct Franchise
Experience 3.10 / 5 3.00 / 5
Services 3.30 / 5 3.10 / 5
Products 3.10 / 5 3.10 / 5
Trading Platforms 2.90 / 5 2.90 / 5
Support 3.10 / 5 3.20 / 5
Revenue Sharing Model 3.00 / 5 3.10 / 5
Security Deposit 2.80 / 5 3.00 / 5
Offers 2.90 / 5 2.80 / 5
Market Share 3.10 / 5 2.40 / 5
Overll Ratings 3.03 / 5 2.90 / 5
Star Ratings ★★★☆☆ ★★★☆☆

Compare Business Models of HDFC Securities Franchise & Axis Direct Franchise

Business Models HDFC Securities Franchise Axis Direct Franchise
Master Franchise R S
Sub Broker R R
Remisier S S
Referral Program S S

HDFC Securities Franchise vs Axis Direct Franchise Security Deposit Comparison

Security Deposit HDFC Securities Franchise Axis Direct Franchise
Master Franchise 300000 – 500000 NA
Sub Broker 100000 – 200000 100000 – 300000
Remisier NA NA
Referral Program NA NA

Axis Direct Franchise vs HDFC Securities Franchise Revenue Sharing Comparison

Revenue Sharing HDFC Securities Franchise Axis Direct Franchise
Master Franchise 70% – 75% NA
Sub Broker 50% – 65% 50% – 70%
Remisier NA NA
Referral Program NA NA

Axis Direct Sub Broker vs HDFC Securities Sub Broker Infra Requirement

Infrastructure Requirement HDFC Securities Franchise Axis Direct Franchise
Office Area Minimum 300 Sq Ft Minimum 300 Sq Ft
Employee Strength Minimum 7 Minimum 5
Research Services R S
Internet Connection R R
Trading Terminals R R
Telephone Lines R R

Compare HDFC Securities Partner & Axis Direct Partner Offers

Offers HDFC Securities Franchise Axis Direct Franchise
Zero Deposit S S
10k Initial Deposit S R
Flexible Revenue Sharing R R
Flat Revenue Sharing S S
Zero Revenue Sharing with Prepaid S S

Axis Direct Authorised Person vs HDFC Securities Authorised Person Support

Support HDFC Securities Franchise Axis Direct Franchise
Marketing Support R R
Back-Office Support R R
Trading Support R R
Advisory Support R S
Dealing Training R S
Acquisition Training R S
Product Training R R

Compare Brokerage Charges of HDFC Securities Franchise & Axis Direct Franchise

Brokerage Charges to Clients HDFC Securities Franchise Axis Direct Franchise
Equity Delivery 0.50% 0.20% – 0.60%
Equity Intraday 0.05% 0.03% – 0.05%
Equity Futures 0.05% 0.03% – 0.05%
Equity Options Rs.100 per Lot Rs.10 per Lot
Currency Futures 0.05% 0.03% – 0.05%
Currency Options Rs.100 per Lot Rs.10 per Lot
Commodity 0.05% 0.03% – 0.05%

HDFC Securities Partners & Axis Direct Partners Charges Comparison

Charges to Clients HDFC Securities Franchise Axis Direct Franchise
Demat AMC Rs.300 per Annum Rs.650 per Annum
Trading AMC Rs.500 per Annum Zero
Account Opening Charges Rs.500 Rs.999
Transaction Charges 0.00325% 0.00325%
Margin Money Minimum Rs.25,000 Rs.25,000

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