Alice Blue Sub Broker / Franchise / Authorised Person / Partner Review

Alice Blue Sub Broker or Alice Blue Partner Program is a newbie in the franchise business.

It is well known for the support that it lends to its sub brokers in setting up their business and growing in terms of volume. This article discusses about the business models available and the commercial aspects of all such models.

Alice Blue, currently headquartered in Bengaluru, was initially set up in Chennai when it started its operations in the year 2009.

It is members with almost all the regulatory bodies and hence a complete product profile to cater to its customers.

Top Business ModelSub Broker
Revenue Sharing50% – 75%
Security DepositMinimum of Rs.10,000
Become Sub Broker in45 Days
Receive Payout in28 Days
FounderSidhavelayutham M
Established Year2006

Alice Blue Online Franchise Offers

Alice Blue Franchise Customer Ratings

Alice Blue Franchise
Trading Platforms2.6/5
Revenue Sharing Model2.5/5
Security Deposit2.4/5
Market Share1.9/5

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Types of Alice Blue Sub Broker

Considering that it is a discount broker, the models available would be different from the partner model provided in case of full service broker. The business models in the instant case are:

  • Authorised person (AP)/franchisee
  • Referrer/remisier

Become a Sub Broker with Alice Sub broker – Just Fill up the form

    Become a Sub Broker
    1. Become Sub Broker

    Alice Blue Sub broker/ Authorised person

    Authorised person model is similar to the franchise model. Alice Blue has devised 4 different kinds of plan under this model wherein the revenue sharing ratio, the security deposit amount and the benefits available are different.

    The 4 categories are general, harvest, frequent and eventual. The revenue sharing ratio ranges from 70% from 85% and the deposit ranges from Rs. 10,000 to Rs. 50,000.

    Alice Blue referrer

    Alice Blue also has a referral policy wherein a person can refer the potential clients to Alice Blue and upon their conversion, the referrer earns a referral bonus.

    The referrer need not undertake trading on behalf of such clients – it merely needs to connect the two parties. The referral bonus ranges from 20% to 50%.

    Alice Blue Sub Broker Commission or Revenue Sharing Model

    Alice Blue Sub BrokerFor an authorized person, the revenue sharing ratio depends upon which category the person falls into. There are 4 categories – A. General, B. Harvest, C. Frequent and D. Eventual.

    In the first category the ratio is 70:30, in the second category ratio is 75:25 and in third & fourth category the ratio is 80: 20 and 85:15. This is presented in the table below as well.

    Plan/CategoryRevenue sharing ratio

    For a remisier model also, Alice Blue has provided the different slabs based on which the commission rate differs.

    If the brokerage from all the referrals is upto Rs. 25,000 then one earns 20% of such brokerage, if brokerage is between Rs. 25,000 to Rs. 50,000 then 30% – so on and so forth.

    The complete details have been provided in the table below.

    Brokerage from referralsCommission % to remisier
    NIL – Rs. 25,00020%
    Rs. 25,000 – Rs. 50,00030%
    Rs. 50,000 – Rs. 75,00040%
    Above Rs. 75,00050%


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    Alice Blue Franchise Cost or Security Deposit Amount

    Just like the revenue sharing ratio is divided into categories, the deposit amount is also fixed separately for each of the categories. Typically, the deposit amount starts from Rs. 10,000 and goes upto Rs. 50,000. Apart from this payment, one needs to make other investment like the office space setting up.

    Also one needs to pay the registration fee for each of the product segment in which the sub broker/franchise/authorized person deals. In the table below, the details of security deposit payable under each category.

    Plan/CategoryDeposit by monthly deductionAdvance security deposit
    GeneralRs. 25,000Nil
    HarvestRs. 10,000Rs. 15,000
    FrequentRs. 25,000Rs. 25,000
    EventualRs. 50,000Rs. 50,000

    For a remisier model, the deposit amount is minimal of Rs. 10,000.

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    Alice Blue Sub Broker Offer

    Alice Blue being a discount broker has floated following offers for its sub broker customers:

    • Low security deposit
    • Different category of plans to chose from
    • Low brokerage rates for the customers
    • Allows flexible plans
    • Provides a break even period

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    How to become Sub Broker of Alice Blue?

    1. Fill up the lead form herein on this website.
    2. Our representative will call you – please confirm the details shared and your interest.
    3. We will fix up an appointment with Alice Blue sales team.
    4. Ensure that the proposal is discussed in detail during the meeting and all the aspects are well understood..
    5. Provide copies of documents required and make the payment of necessary fee and deposit.
    6. Alice blue Team will verify the documents provided.
    7. Upon verification, Alice Blue Team will generate sub broker ID.

    The procedure gets completed in almost 7-10 days.

    Documents Required for Alice Blue Partner Registration

    • Proof of registration with SEBI/NSE/BSE
    • Copy of Aadhar Card
    • Copy of PAN card
    • Address & ID proof
    • DOB proof
    • Details of office and workspace set up and documents like rent agreement etc.
    • 2 passport size photographs
    • copy of cancelled cheque
    • Copy of academic degree and qualification certificate

    Why Partner with Alice Blue?

    • A discount broker and hence popular among the traders
    • Great analytical tools
    • Allos flexible brokerage plans
    • Wide spread network
    • Large product profile

    Support provided by Alice Blue Partner Program

    Alice Blue provides the following types of support for its sub brokers:

    • Assistance in setting up the market
    • Training sessions on how to operate the tools and systems
    • Marketing assistance
    • Financial assistance in form of subvention etc.
    • Waiver of additional deposit in some situations

    Become a Partner of Alice Blue – Just Fill up the form

      Become a Sub Broker
      1. Become Sub Broker

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