Axis Direct Franchise vs Upstox Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of Axis Direct Franchise vs Upstox Franchise. This comparison provides a detailed view of all the features of respecting sub broker or franchise brands.

Axis Direct & Upstox are both Broking houses & provide sub brokership to their partners. Both of them have varied Business Models which we will discuss here.Axis Direct Franchise vs Upstox Franchise - Comparison-min


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The significant aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison, we will have a clear understanding of which Sub Brokership is better: Axis Direct Sub Broker Program or Upstox Sub Broker Program.


Start this amazing comparison between Axis Direct Sub Broker & Upstox Sub Broker:

Axis Direct Franchise vs Upstox Franchise – An Overview

Overview Axis Direct Franchise Upstox Franchise
Company Type Private Private
Broker type Full Service Broker Full Service Broker
Headquarters Mumbai, India ‎Mumbai, India
Founder Arun Tukral Raghu Kumar, Ravi Kumar
Established Year 2011
SB Code Activation Time 20 Days 15 Days
Payout Time 35 Days 31 Days

Customer Ratings of Axis Direct Sub Broker & Upstox Sub Broker

Customer Ratings Axis Direct Franchise Upstox Franchise
Experience 3.00 / 5 2.5/5
Services 3.10 / 5 2.8/5
Products 3.10 / 5 3.1/5
Trading Platforms 2.90 / 5 2.7/5
Support 3.20 / 5 2.8/5
Revenue Sharing Model 3.10 / 5 3.1/5
Security Deposit 3.00 / 5 3.3/5
Offers 2.80 / 5 2.7/5
Market Share 2.40 / 5 1.9/5
Overll Ratings 2.90 / 5 2.8/5
Star Ratings ★★★☆☆ ★★★☆☆

Compare Business Models of Axis Direct Franchise & Upstox Franchise

Business Models Axis Direct Franchise Upstox Franchise
Master Franchise S S
Sub Broker R R
Remisier S S
Referral Program S R

Axis Direct Franchise vs Upstox Franchise Security Deposit Comparison

Security Deposit Axis Direct Franchise Upstox Franchise
Master Franchise NA NA
Sub Broker 100000 – 300000 Rs 25,000 – Rs 50,000
Remisier NA NA
Referral Program NA NA

Upstox Franchise vs Axis Direct Franchise Revenue Sharing Comparison

Revenue Sharing Axis Direct Franchise Upstox Franchise
Master Franchise NA NA
Sub Broker 50% – 70% 10% – 30%
Remisier NA NA
Referral Program NA Gift Voucher

Upstox Sub Broker vs Axis Direct Sub Broker Infra Requirement

Infrastructure Requirement Axis Direct Franchise Upstox Franchise
Office Area Minimum 300 Sq Ft Not Required
Employee Strength Minimum 5 Not Required
Research Services S S
Internet Connection R S
Trading Terminals R S
Telephone Lines R S

Compare Axis Direct Partner & Upstox Partner Offers

Offers Axis Direct Franchise Upstox Franchise
Zero Deposit S S
10k Initial Deposit R R
Flexible Revenue Sharing R R
Flat Revenue Sharing S S
Zero Revenue Sharing with Prepaid S S

Upstox Authorised Person vs Axis Direct Authorised Person Support

Support Axis Direct Franchise Upstox Franchise
Marketing Support R S
Back-Office Support R R
Trading Support R S
Advisory Support S S
Dealing Training S R
Acquisition Training S S
Product Training R R

Compare Brokerage Charges of Axis Direct Franchise & Upstox Franchise

Brokerage Charges to Clients Axis Direct Franchise Upstox Franchise
Equity Delivery 0.20% – 0.60% Zero
Equity Intraday 0.03% – 0.05% Rs. 20 per trade or 0.01%
*Equity Futures 0.03% – 0.05% Rs. 20 per trade or 0.01%
Equity Options Rs.10 per Lot *Rs. 20 per trade or 0.01%
Currency Futures 0.03% – 0.05% Rs. 20 per trade or 0.01%
Currency Options Rs.10 per Lot Rs. 20 per trade or 0.01%
Commodity 0.03% – 0.05% *Rs. 20 per trade or 0.01%

Axis Direct Partners & Upstox Partners Charges Comparison

Charges to Clients Axis Direct Franchise Upstox Franchise
Demat AMC Rs.650 per Annum Rs 150 (One Time)
Trading AMC Zero Rs 150 (One Time)
Account Opening Charges Rs.999 Zero
Transaction Charges 0.00325% 0.003250%
Margin Money Rs.25,000 Zero

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