ICICI Direct Franchise vs Axis Direct Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs Axis Direct Franchise. This comparison provides a detailed view of all the features of respecting sub broker franchise brands.

ICICI Direct & Axis Direct are both Broking houses & provide sub brokership to their partners. Both of them have varied Business Models which we will discuss here.ICICI Direct Franchise vs Axis Direct Franchise - Comparison-min


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The significant aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison, we will have a clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Axis Direct Sub Broker Program.

Start this amazing comparison between ICICI Direct Sub Broker & Axis Direct Sub Broker


ICICI Direct Franchise vs Axis Direct Franchise – An Overview

Overview ICICI Direct Franchise Axis Direct Franchise
Company Type Public Private
Broker type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, India
Founder M K Sharma Arun Tukral
Established Year 1994 2011
SB Code Activation Time 14 Days 20 Days
Payout Time 30 Days 35 Days

Customer Ratings of ICICI Direct Sub Broker & Axis Direct Sub Broker

Customer Ratings ICICI Direct Franchise Axis Direct Franchise
Experience 3.50 / 5 3.00 / 5
Services 4.00 / 5 3.10 / 5
Products 4.00 / 5 3.10 / 5
Trading Platforms 3.60 / 5 2.90 / 5
Support 3.50 / 5 3.20 / 5
Revenue Sharing Model 3.00 / 5 3.10 / 5
Security Deposit 2.50 / 5 3.00 / 5
Offers 2.50 / 5 2.80 / 5
Market Share 2.50 / 5 2.40 / 5
Overll Ratings 3.23 / 5 2.90 / 5
Star Ratings ★★★☆☆ ★★★☆☆

Compare Business Models of ICICI Direct Franchise & Axis Direct Franchise

Business Models ICICI Direct Franchise Axis Direct Franchise
Master Franchise S S
Sub Broker R R
Remisier R S
Referral Program S S

ICICI Direct Franchise vs Axis Direct Franchise Security Deposit Comparison

Security Deposit ICICI Direct Franchise Axis Direct Franchise
Master Franchise NA NA
Sub Broker 75000 – 200000 100000 – 300000
Remisier 25000 – 100000 NA
Referral Program NA NA

Axis Direct Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue Sharing ICICI Direct Franchise Axis Direct Franchise
Master Franchise NA NA
Sub Broker 50% – 75% 50% – 70%
Remisier 30% – 75% NA
Referral Program NA NA

Axis Direct vs ICICI Direct Sub Broker Infra Requirement

Infrastructure Requirement ICICI Direct Franchise Axis Direct Franchise
Office Area Minimum 300 Sq Ft Minimum 300 Sq Ft
Employee Strength Minimum 5 Minimum 5
Research Services R S
Internet Connection R R
Trading Terminals R R
Telephone Lines R R

Compare ICICI Direct Partner & Axis Direct Offers

Offers ICICI Direct Franchise Axis Direct Franchise
Zero Deposit S S
10k Initial Deposit S R
Flexible Revenue Sharing R R
Flat Revenue Sharing S S
Zero Revenue Sharing with Prepaid S S

Axis Direct Authorised Person vs ICICI Direct Authorised Person Support

Support ICICI Direct Franchise Axis Direct Franchise
Marketing Support R R
Back-Office Support R R
Trading Support R R
Advisory Support R S
Dealing Training S S
Acquisition Training S S
Product Training R R

Compare ICICI Direct Franchise & Axis Direct Franchise

Brokerage Charges to Clients ICICI Direct Franchise Axis Direct Franchise
Equity Delivery 0.55% 0.20% – 0.60%
Equity Intraday 0.03% – 0.05% 0.03% – 0.05%
Equity Futures 0.03% – 0.05% 0.03% – 0.05%
Equity Options Rs.35 – Rs.95 per Lot Rs.10 per Lot
Currency Futures 0.03% – 0.05% 0.03% – 0.05%
Currency Options Rs.10 – Rs.35 per Lot Rs.10 per Lot
Commodity NA 0.03% – 0.05%

ICICI Direct Partners & Axis Direct Partners Charges Comparison

Charges to Clients ICICI Direct Franchise Axis Direct Franchise
Demat AMC Rs.500 per Annum Rs.650 per Annum
Trading AMC Rs.975 per Annum Zero
Account Opening Charges Zero Rs.999
Transaction Charges 0.002800% 0.00325%
Margin Money Minimum Rs.20,000 Rs.25,000

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