ICICI Direct Franchise vs Axis Direct Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs Axis Direct Franchise. In this comparison, you will find a detailed view of all the features of respecting sub broker franchise brands.

ICICI Direct Franchise vs Axis Direct Franchise

ICICI Direct & Axis Direct are both Broking houses & provides sub brokership to their partners. Both of them have varied Business Models which we will discuss here.

In this comparison, we will dig deep into all the aspects of both broking franchise brands. The major aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison we will have clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Axis Direct Sub Broker Program.

Start this amazing comparison between ICICI Direct Sub Broker & Axis Direct Sub Broker

ICICI Direct Franchise vs Axis Direct Franchise – An Overview

OverviewICICI Direct FranchiseAxis Direct Franchise
Company TypePublicPrivate
Broker typeFull Service BrokerFull Service Broker
HeadquartersMumbai, IndiaMumbai, India
FounderM K SharmaArun Tukral
Established Year19942011
SB Code Activation Time14 Days20 Days
Payout Time30 Days35 Days

Customer Ratings of ICICI Direct Sub Broker & Axis Direct Sub Broker

Customer RatingsICICI Direct FranchiseAxis Direct Franchise
Experience3.50 / 53.00 / 5
Services4.00 / 53.10 / 5
Products4.00 / 53.10 / 5
Trading Platforms3.60 / 52.90 / 5
Support3.50 / 53.20 / 5
Revenue Sharing Model3.00 / 53.10 / 5
Security Deposit2.50 / 53.00 / 5
Offers2.50 / 52.80 / 5
Market Share2.50 / 52.40 / 5
Overll Ratings3.23 / 52.90 / 5
Star Ratings★★★☆☆★★★☆☆

Compare Business Models of ICICI Direct Franchise & Axis Direct Franchise

Business ModelsICICI Direct FranchiseAxis Direct Franchise
Master FranchiseSS
Sub BrokerRR
Referral ProgramSS

ICICI Direct Franchise vs Axis Direct Franchise Security Deposit Comparison

Security DepositICICI Direct FranchiseAxis Direct Franchise
Master FranchiseNANA
Sub Broker75000 – 200000100000 – 300000
Remisier25000 – 100000NA
Referral ProgramNANA

Axis Direct Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue SharingICICI Direct FranchiseAxis Direct Franchise
Master FranchiseNANA
Sub Broker50% – 75%50% – 70%
Remisier30% – 75%NA
Referral ProgramNANA

Axis Direct vs ICICI Direct Sub Broker Infra Requirement

Infrastructure RequirementICICI Direct FranchiseAxis Direct Franchise
Office AreaMinimum 300 Sq FtMinimum 300 Sq Ft
Employee StrengthMinimum 5Minimum 5
Research ServicesRS
Internet ConnectionRR
Trading TerminalsRR
Telephone LinesRR

Compare ICICI Direct Partner & Axis Direct Offers

OffersICICI Direct FranchiseAxis Direct Franchise
Zero DepositSS
10k Initial DepositSR
Flexible Revenue SharingRR
Flat Revenue SharingSS
Zero Revenue Sharing with PrepaidSS

Axis Direct Authorised Person vs ICICI Direct Authorised Person Support

SupportICICI Direct FranchiseAxis Direct Franchise
Marketing SupportRR
Back-Office SupportRR
Trading SupportRR
Advisory SupportRS
Dealing TrainingSS
Acquisition TrainingSS
Product TrainingRR

Compare ICICI Direct Franchise & Axis Direct Franchise

Brokerage Charges to ClientsICICI Direct FranchiseAxis Direct Franchise
Equity Delivery0.55%0.20% – 0.60%
Equity Intraday0.03% – 0.05%0.03% – 0.05%
Equity Futures0.03% – 0.05%0.03% – 0.05%
Equity OptionsRs.35 – Rs.95 per LotRs.10 per Lot
Currency Futures0.03% – 0.05%0.03% – 0.05%
Currency OptionsRs.10 – Rs.35 per LotRs.10 per Lot
CommodityNA0.03% – 0.05%

ICICI Direct Partners & Axis Direct Partners Charges Comparison

Charges to ClientsICICI Direct FranchiseAxis Direct Franchise
Demat AMCRs.500 per AnnumRs.650 per Annum
Trading AMCRs.975 per AnnumZero
Account Opening ChargesZeroRs.999
Transaction Charges0.002800%0.00325%
Margin MoneyMinimum Rs.20,000Rs.25,000

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ICICI Direct Franchise vs Axis Direct Franchise




Products & Services


Revenue Sharing Model




Market Share