ICICI Direct Franchise vs Anand Rathi Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs Anand Rathi Franchise. In this comparison, you will find a detailed view of all the features of respecting sub broker or franchise brands.

ICICI Direct & Anand Rathi are both Broking houses & provides sub brokership to their partners. Both of them have varied Business Models which we will discuss here.ICICI Direct Franchise vs Anand Rathi Franchise - Comparison-min


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The major aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison we will have clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Anand Rathi Sub Broker Program.


Start this amazing comparison between ICICI Direct Sub BrokerAnand Rathi Sub Broker:

ICICI Direct Franchise vs Anand Rathi Franchise – An Overview

Overview ICICI Direct Franchise Anand Rathi Franchise
Company Type Public Public
Broker type Full Service Broker Full Service Broker
Headquarters Mumbai, India ‎Mumbai, India
Founder M K Sharma Anand Rathi
Established Year 1994 1994
SB Code Activation Time 14 Days 2-3 Weeks
Payout Time 30 Days 30-45 Days

Customer Ratings of ICICI Direct Sub Broker & Anand Rathi Sub Broker

Customer Ratings ICICI Direct Franchise Anand Rathi Franchise
Experience 3.50 / 5 2.8/5
Services 4.00 / 5 2.7/5
Products 4.00 / 5 2.6/5
Trading Platforms 3.60 / 5 2.7/5
Support 3.50 / 5 2.8/5
Revenue Sharing Model 3.00 / 5 2.9/5
Security Deposit 2.50 / 5 2.5/5
Offers 2.50 / 5 2.4/5
Market Share 2.50 / 5 2.6/5
Overll Ratings 3.23 / 5 2.7/5
Star Ratings ★★★☆☆ ★★★☆☆

Compare Business Models of ICICI Direct Franchise & Anand Rathi Franchise

Business Models ICICI Direct Franchise Anand Rathi Franchise
Master Franchise S R
Sub Broker R R
Remisier R S
Referral Program S S

ICICI Direct Franchise vs Anand Rathi Franchise Security Deposit Comparison

Security Deposit ICICI Direct Franchise Anand Rathi Franchise
Master Franchise NA 5Lakhs – 8 Lakhs
Sub Broker 75000 – 200000 Rs. 70000 – 150000
Remisier 25000 – 100000 NA
Referral Program NA NA

Anand Rathi Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue Sharing ICICI Direct Franchise Anand Rathi Franchise
Master Franchise NA 60% – 75%
Sub Broker 50% – 75% 55% – 65%
Remisier 30% – 75% NA
Referral Program NA NA

Anand Rathi Sub Broker vs ICICI Direct Sub Broker Infra Requirement

Infrastructure Requirement ICICI Direct Franchise Anand Rathi Franchise
Office Area Minimum 300 Sq Ft Minimum 200 Sq Ft
Employee Strength Minimum 5 Minimum 3
Research Services R R
Internet Connection R R
Trading Terminals R R
Telephone Lines R R

Compare ICICI Direct Partner & Anand Rathi Partner Offers

Offers ICICI Direct Franchise Anand Rathi Franchise
Zero Deposit S S
10k Initial Deposit S R
Flexible Revenue Sharing R R
Flat Revenue Sharing S S
Zero Revenue Sharing with Prepaid S S

Anand Rathi Authorised Person vs ICICI Direct Authorised Person Support

Support ICICI Direct Franchise Anand Rathi Franchise
Marketing Support R R
Back-Office Support R R
Trading Support R R
Advisory Support R S
Dealing Training S R
Acquisition Training S R
Product Training R R

Compare Brokerage Charges of ICICI Direct Franchise & Anand Rathi Franchise

Brokerage Charges to Clients ICICI Direct Franchise Anand Rathi Franchise
Equity Delivery 0.55% 0.5% – 0.15%
Equity Intraday 0.03% – 0.05% 0.05% -0.015%
Equity Futures 0.03% – 0.05% 0.05% – 0.015%
Equity Options Rs.35 – Rs.95 per Lot Rs 75 to Rs 20
Currency Futures 0.03% – 0.05% 0.05% – 0.015%
Currency Options Rs.10 – Rs.35 per Lot Rs 75 to Rs 20
Commodity NA 0.008% – 0.05%

ICICI Direct Partners & Anand Rathi Partners Charges Comparison

Charges to Clients ICICI Direct Franchise Anand Rathi Franchise
Demat AMC Rs.500 per Annum Rs 299 (One Time)
Trading AMC Rs.975 per Annum Zero
Account Opening Charges Zero Rs 750
Transaction Charges 0.002800% 0.003500%
Margin Money Minimum Rs.20,000 Rs.25,000

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