ICICI Direct Franchise vs Anand Rathi Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs Anand Rathi Franchise. In this comparison, you will find a detailed view of all the features of respecting sub broker or franchise brands.

ICICI Direct Franchise vs Anand Rathi Franchise

ICICI Direct & Anand Rathi are both Broking houses & provides sub brokership to their partners. Both of them have varied Business Models which we will discuss here.


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The major aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison we will have clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Anand Rathi Sub Broker Program.


Start this amazing comparison between ICICI Direct Sub BrokerAnand Rathi Sub Broker:

ICICI Direct Franchise vs Anand Rathi Franchise – An Overview

OverviewICICI Direct FranchiseAnand Rathi Franchise
Company TypePublicPublic
Broker typeFull Service BrokerFull Service Broker
HeadquartersMumbai, India‎Mumbai, India
FounderM K SharmaAnand Rathi
Established Year19941994
SB Code Activation Time14 Days2-3 Weeks
Payout Time30 Days30-45 Days

Customer Ratings of ICICI Direct Sub Broker & Anand Rathi Sub Broker

Customer RatingsICICI Direct FranchiseAnand Rathi Franchise
Experience3.50 / 52.8/5
Services4.00 / 52.7/5
Products4.00 / 52.6/5
Trading Platforms3.60 / 52.7/5
Support3.50 / 52.8/5
Revenue Sharing Model3.00 / 52.9/5
Security Deposit2.50 / 52.5/5
Offers2.50 / 52.4/5
Market Share2.50 / 52.6/5
Overll Ratings3.23 / 52.7/5
Star Ratings★★★☆☆★★★☆☆

Compare Business Models of ICICI Direct Franchise & Anand Rathi Franchise

Business ModelsICICI Direct FranchiseAnand Rathi Franchise
Master FranchiseSR
Sub BrokerRR
RemisierRS
Referral ProgramSS

ICICI Direct Franchise vs Anand Rathi Franchise Security Deposit Comparison

Security DepositICICI Direct FranchiseAnand Rathi Franchise
Master FranchiseNA5Lakhs – 8 Lakhs
Sub Broker75000 – 200000Rs. 70000 – 150000
Remisier25000 – 100000NA
Referral ProgramNANA

Anand Rathi Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue SharingICICI Direct FranchiseAnand Rathi Franchise
Master FranchiseNA60% – 75%
Sub Broker50% – 75%55% – 65%
Remisier30% – 75%NA
Referral ProgramNANA

Anand Rathi Sub Broker vs ICICI Direct Sub Broker Infra Requirement

Infrastructure RequirementICICI Direct FranchiseAnand Rathi Franchise
Office AreaMinimum 300 Sq FtMinimum 200 Sq Ft
Employee StrengthMinimum 5Minimum 3
Research ServicesRR
Internet ConnectionRR
Trading TerminalsRR
Telephone LinesRR

Compare ICICI Direct Partner & Anand Rathi Partner Offers

OffersICICI Direct FranchiseAnand Rathi Franchise
Zero DepositSS
10k Initial DepositSR
Flexible Revenue SharingRR
Flat Revenue SharingSS
Zero Revenue Sharing with PrepaidSS

Anand Rathi Authorised Person vs ICICI Direct Authorised Person Support

SupportICICI Direct FranchiseAnand Rathi Franchise
Marketing SupportRR
Back-Office SupportRR
Trading SupportRR
Advisory SupportRS
Dealing TrainingSR
Acquisition TrainingSR
Product TrainingRR

Compare Brokerage Charges of ICICI Direct Franchise & Anand Rathi Franchise

Brokerage Charges to ClientsICICI Direct FranchiseAnand Rathi Franchise
Equity Delivery0.55%0.5% – 0.15%
Equity Intraday0.03% – 0.05%0.05% -0.015%
Equity Futures0.03% – 0.05%0.05% – 0.015%
Equity OptionsRs.35 – Rs.95 per LotRs 75 to Rs 20
Currency Futures0.03% – 0.05%0.05% – 0.015%
Currency OptionsRs.10 – Rs.35 per LotRs 75 to Rs 20
CommodityNA0.008% – 0.05%

ICICI Direct Partners & Anand Rathi Partners Charges Comparison

Charges to ClientsICICI Direct FranchiseAnand Rathi Franchise
Demat AMCRs.500 per AnnumRs 299 (One Time)
Trading AMCRs.975 per AnnumZero
Account Opening ChargesZeroRs 750
Transaction Charges0.002800%0.003500%
Margin MoneyMinimum Rs.20,000Rs.25,000

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