ICICI Direct Franchise vs Bonanza Portfolio Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs Bonanza Portfolio Franchise. In this comparison, you will find a detailed view of all the features of respecting sub broker or franchise brands.

ICICI Direct & Bonanza Portfolio are both Broking houses & provides sub brokership to their partners. Both of them have varied Business Models which we will discuss here.ICICI Direct Franchise vs Bonanza Portfolio Franchise - Comparison-min


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The major aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison we will have clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Bonanza Portfolio Sub Broker Program.


Start this amazing comparison between ICICI Direct Sub Broker & Bonanza Portfolio Sub Broker:

ICICI Direct Franchise vs Bonanza Portfolio Franchise – An Overview

Overview ICICI Direct Franchise Bonanza Portfolio Franchise
Company Type Public Public
Broker type Full Service Broker Full Service Broker
Headquarters Mumbai, India ‎Mumbai, India
Founder M K Sharma Shiv Kumar Goel
Established Year 1994 1994
SB Code Activation Time 14 Days 20-30 Days
Payout Time 30 Days 1 month

Customer Ratings of ICICI Direct Sub Broker & Bonanza Portfolio Sub Broker

Customer Ratings ICICI Direct Franchise Bonanza Portfolio Franchise
Experience 3.50 / 5 2.8/5
Services 4.00 / 5 2.7/5
Products 4.00 / 5 2.6/5
Trading Platforms 3.60 / 5 2.7/5
Support 3.50 / 5 2.8/5
Revenue Sharing Model 3.00 / 5 2.9/5
Security Deposit 2.50 / 5 2.5/5
Offers 2.50 / 5 2.4/5
Market Share 2.50 / 5 2.6/5
Overll Ratings 3.23 / 5 2.7/5
Star Ratings ★★★☆☆ ★★★☆☆

Compare Business Models of ICICI Direct Franchise & Bonanza Portfolio Franchise

Business Models ICICI Direct Franchise Bonanza Portfolio Franchise
Master Franchise S S
Sub Broker R R
Remisier R S
Referral Program S S

ICICI Direct Franchise vs Bonanza Portfolio Franchise Security Deposit Comparison

Security Deposit ICICI Direct Franchise Bonanza Portfolio Franchise
Master Franchise NA NA
Sub Broker 75000 – 200000 Rs. 75000 – 2 LAkhs
Remisier 25000 – 100000 NA
Referral Program NA NA

Bonanza Portfolio Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue Sharing ICICI Direct Franchise Bonanza Portfolio Franchise
Master Franchise NA NA
Sub Broker 50% – 75% 65% – 80%
Remisier 30% – 75% NA
Referral Program NA NA

Bonanza Portfolio Sub Broker vs ICICI Direct Sub Broker Infra Requirement

Infrastructure Requirement ICICI Direct Franchise Bonanza Portfolio Franchise
Office Area Minimum 300 Sq Ft Minimum 200 Sq Ft
Employee Strength Minimum 5 Minimum 3
Research Services R S
Internet Connection R R
Trading Terminals R R
Telephone Lines R R

Compare ICICI Direct Partner & Bonanza Portfolio Partner Offers

Offers ICICI Direct Franchise Bonanza Portfolio Franchise
Zero Deposit S S
10k Initial Deposit S R
Flexible Revenue Sharing R R
Flat Revenue Sharing S S
Zero Revenue Sharing with Prepaid S S

Bonanza Portfolio Authorised Person vs ICICI Direct Authorised Person Support

Support ICICI Direct Franchise Bonanza Portfolio Franchise
Marketing Support R S
Back-Office Support R R
Trading Support R R
Advisory Support R S
Dealing Training S R
Acquisition Training S R
Product Training R R

Compare Brokerage Charges of ICICI Direct Franchise & Bonanza Portfolio Franchise

Brokerage Charges to Clients ICICI Direct Franchise Bonanza Portfolio Franchise
Equity Delivery 0.55% 0.10%
Equity Intraday 0.03% – 0.05% 0.0001
Equity Futures 0.03% – 0.05% 0.0001
Equity Options Rs.35 – Rs.95 per Lot Rs 20 per Lot
Currency Futures 0.03% – 0.05% 0.00006
Currency Options Rs.10 – Rs.35 per Lot Rs 10 per Lot
Commodity NA 0.00006

ICICI Direct Partners & Bonanza Portfolio Partners Charges Comparison

Charges to Clients ICICI Direct Franchise Bonanza Portfolio Franchise
Demat AMC Rs.500 per Annum Rs 250
Trading AMC Rs.975 per Annum Zero
Account Opening Charges Zero Zero
Transaction Charges 0.002800% 0.003250%
Margin Money Minimum Rs.20,000 Rs. 10000

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