ICICI Direct Franchise vs Upstox Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs Upstox Franchise. In this comparison, you will find a detailed view of all the features of respecting sub broker or franchise brands.

ICICI Direct Franchise vs Upstox Franchise

ICICI Direct & Upstox are both Broking houses & provides sub brokership to their partners. Both of them have varied Business Models which we will discuss here.


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The major aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison we will have clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Upstox Sub Broker Program.


Start this amazing comparison between ICICI Direct Sub BrokerUpstox Sub Broker:

ICICI Direct Franchise vs Upstox Franchise – An Overview

OverviewICICI Direct FranchiseUpstox Franchise
Company TypePublicPrivate
Broker typeFull Service BrokerFull Service Broker
HeadquartersMumbai, India‎Mumbai, India
FounderM K SharmaRaghu Kumar, Ravi Kumar
Established Year1994
SB Code Activation Time14 Days15 Days
Payout Time30 Days31 Days

Customer Ratings of ICICI Direct Sub Broker & Upstox Sub Broker

Customer RatingsICICI Direct FranchiseUpstox Franchise
Experience3.50 / 52.5/5
Services4.00 / 52.8/5
Products4.00 / 53.1/5
Trading Platforms3.60 / 52.7/5
Support3.50 / 52.8/5
Revenue Sharing Model3.00 / 53.1/5
Security Deposit2.50 / 53.3/5
Offers2.50 / 52.7/5
Market Share2.50 / 51.9/5
Overll Ratings3.23 / 52.8/5
Star Ratings★★★☆☆★★★☆☆

Compare Business Models of ICICI Direct Franchise & Upstox Franchise

Business ModelsICICI Direct FranchiseUpstox Franchise
Master FranchiseSS
Sub BrokerRR
RemisierRS
Referral ProgramSR

ICICI Direct Franchise vs Upstox Franchise Security Deposit Comparison

Security DepositICICI Direct FranchiseUpstox Franchise
Master FranchiseNANA
Sub Broker75000 – 200000Rs 25,000 – Rs 50,000
Remisier25000 – 100000NA
Referral ProgramNANA

Upstox Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue SharingICICI Direct FranchiseUpstox Franchise
Master FranchiseNANA
Sub Broker50% – 75%10% – 30%
Remisier30% – 75%NA
Referral ProgramNAGift Voucher

Upstox Sub Broker vs ICICI Direct Sub Broker Infra Requirement

Infrastructure RequirementICICI Direct FranchiseUpstox Franchise
Office AreaMinimum 300 Sq FtNot Required
Employee StrengthMinimum 5Not Required
Research ServicesRS
Internet ConnectionRS
Trading TerminalsRS
Telephone LinesRS

Compare ICICI Direct Partner & Upstox Partner Offers

OffersICICI Direct FranchiseUpstox Franchise
Zero DepositSS
10k Initial DepositSR
Flexible Revenue SharingRR
Flat Revenue SharingSS
Zero Revenue Sharing with PrepaidSS

Upstox Authorised Person vs ICICI Direct Authorised Person Support

SupportICICI Direct FranchiseUpstox Franchise
Marketing SupportRS
Back-Office SupportRR
Trading SupportRS
Advisory SupportRS
Dealing TrainingSR
Acquisition TrainingSS
Product TrainingRR

Compare Brokerage Charges of ICICI Direct Franchise & Upstox Franchise

Brokerage Charges to ClientsICICI Direct FranchiseUpstox Franchise
Equity Delivery0.55%Zero
Equity Intraday0.03% – 0.05%Rs. 20 per trade or 0.01%
Equity Futures0.03% – 0.05%Rs. 20 per trade or 0.01%
Equity OptionsRs.35 – Rs.95 per LotRs. 20 per trade or 0.01%
Currency Futures0.03% – 0.05%Rs. 20 per trade or 0.01%
Currency OptionsRs.10 – Rs.35 per LotRs. 20 per trade or 0.01%
CommodityNARs. 20 per trade or 0.01%

ICICI Direct Partners & Upstox Partners Charges Comparison

Charges to ClientsICICI Direct FranchiseUpstox Franchise
Demat AMCRs.500 per AnnumRs 150 (One Time)
Trading AMCRs.975 per AnnumRs 150 (One Time)
Account Opening ChargesZeroZero
Transaction Charges0.002800%0.003250%
Margin MoneyMinimum Rs.20,000Zero

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ICICI Direct Franchise vs Upstox Franchise

0.00
10

Experience

10.0/10

Products & Services

10.0/10

Revenue Sharing Model

10.0/10

Offers

10.0/10

Market Share

10.0/10