ICICI Direct Franchise vs Aditya Birla Money Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs Aditya Birla Money Franchise. In this comparison, you will find a detailed view of all the features of respecting sub broker or franchise brands.

ICICI Direct & Aditya Birla Money are both Broking houses & provides sub brokership to their partners. Both of them have varied Business Models which we will discuss here.ICICI Direct Franchise vs Aditya Birla Money Franchise - Comparison-min


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The major aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison we will have clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Aditya Birla Money Sub Broker Program.

Start this amazing comparison between ICICI Direct Sub BrokerAditya Birla Money Sub Broker:

ICICI Direct Franchise vs Aditya Birla Money Franchise – An Overview

Overview ICICI Direct Franchise Aditya Birla Money Franchise
Company Type Public Public
Broker type Full Service Broker Full Service Broker
Headquarters Mumbai, India ‎Mumbai, India
Founder M K Sharma Prathap C Reddy,Chairman
Established Year 1994 1995
SB Code Activation Time 14 Days 20-30 Days
Payout Time 30 Days 1 month

Customer Ratings of ICICI Direct Sub Broker & Aditya Birla Money Sub Broker

Customer Ratings ICICI Direct Franchise Aditya Birla Money Franchise
Experience 3.50 / 5 3.1/5
Services 4.00 / 5 3.0/5
Products 4.00 / 5 3.2/5
Trading Platforms 3.60 / 5 3.1/5
Support 3.50 / 5 3.2/5
Revenue Sharing Model 3.00 / 5 3.1/5
Security Deposit 2.50 / 5 3.3/5
Offers 2.50 / 5 3.2/5
Market Share 2.50 / 5 3.5/5
Overll Ratings 3.23 / 5 3.17/5
Star Ratings ★★★☆☆ ★★★☆☆

Compare Business Models of ICICI Direct Franchise & Aditya Birla Money Franchise

Business Models ICICI Direct Franchise Aditya Birla Money Franchise
Master Franchise S S
Sub Broker R R
Remisier R S
Referral Program S S

ICICI Direct Franchise vs Aditya Birla Money Franchise Security Deposit Comparison

Security Deposit ICICI Direct Franchise Aditya Birla Money Franchise
Master Franchise NA NA
Sub Broker 75000 – 200000 Rs. 75000 – 2.5 LAkhs
Remisier 25000 – 100000 NA
Referral Program NA NA

Aditya Birla Money Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue Sharing ICICI Direct Franchise Aditya Birla Money Franchise
Master Franchise NA NA
Sub Broker 50% – 75% 55% – 75%
Remisier 30% – 75% NA
Referral Program NA NA

Aditya Birla Money Sub Broker vs ICICI Direct Sub Broker Infra Requirement

Infrastructure Requirement ICICI Direct Franchise Aditya Birla Money Franchise
Office Area Minimum 300 Sq Ft Minimum 250 Sq Ft
Employee Strength Minimum 5 Minimum 2
Research Services R R
Internet Connection R R
Trading Terminals R R
Telephone Lines R R

Compare ICICI Direct Partner & Aditya Birla Money Partner Offers

Offers ICICI Direct Franchise Aditya Birla Money Franchise
Zero Deposit S S
10k Initial Deposit S S
Flexible Revenue Sharing R R
Flat Revenue Sharing S S
Zero Revenue Sharing with Prepaid S R

Aditya Birla Money Authorised Person vs ICICI Direct Authorised Person Support

Support ICICI Direct Franchise Aditya Birla Money Franchise
Marketing Support R R
Back-Office Support R R
Trading Support R R
Advisory Support R S
Dealing Training S S
Acquisition Training S S
Product Training R R

Compare Brokerages of ICICI Direct Franchise & Aditya Birla Money Franchise

Brokerage Charges to Clients ICICI Direct Franchise Aditya Birla Money Franchise
Equity Delivery 0.55% 0.30%
Equity Intraday 0.03% – 0.05% 0.0003
Equity Futures 0.03% – 0.05% 0.0003
Equity Options Rs.35 – Rs.95 per Lot Rs 50 per lot
Currency Futures 0.03% – 0.05% 0.0003
Currency Options Rs.10 – Rs.35 per Lot Rs 20 per lot
Commodity NA 0.0003

ICICI Direct Partners & Aditya Birla Money Partners Charges Comparison

Charges to Clients ICICI Direct Franchise Aditya Birla Money Franchise
Demat AMC Rs.500 per Annum Rs 450
Trading AMC Rs.975 per Annum Rs 750 (One Time)
Account Opening Charges Zero Zero
Transaction Charges 0.002800% 0.003250%
Margin Money Minimum Rs.20,000 Rs.0 – Rs.200,000

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