Find 1st of its kind Comparison of ICICI Direct Franchise vs Axis Direct Franchise. This comparison provides a detailed view of all the features of respecting sub broker franchise brands.
ICICI Direct & Axis Direct are both Broking houses & provide sub brokership to their partners. Both of them have varied Business Models which we will discuss here.
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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The significant aspects that we will discuss are:
- Overview
- Customer Ratings
- Business Models
- Security Deposit or Initial Investment
- Revenue Sharing or Commission
- Infrastructure Requirement
- Offers
- Support
- Brokerage Charges to Clients
- Other Charges & Margin to Clients
With this detailed comparison, we will have a clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or Axis Direct Sub Broker Program.
Start this amazing comparison between ICICI Direct Sub Broker & Axis Direct Sub Broker
ICICI Direct Franchise vs Axis Direct Franchise – An Overview |
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| Overview | ICICI Direct Franchise | Axis Direct Franchise |
| Company Type | Public | Private |
| Broker type | Full Service Broker | Full Service Broker |
| Headquarters | Mumbai, India | Mumbai, India |
| Founder | M K Sharma | Arun Tukral |
| Established Year | 1994 | 2011 |
| SB Code Activation Time | 14 Days | 20 Days |
| Payout Time | 30 Days | 35 Days |
Customer Ratings of ICICI Direct Sub Broker & Axis Direct Sub Broker |
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| Customer Ratings | ICICI Direct Franchise | Axis Direct Franchise |
| Experience | 3.50 / 5 | 3.00 / 5 |
| Services | 4.00 / 5 | 3.10 / 5 |
| Products | 4.00 / 5 | 3.10 / 5 |
| Trading Platforms | 3.60 / 5 | 2.90 / 5 |
| Support | 3.50 / 5 | 3.20 / 5 |
| Revenue Sharing Model | 3.00 / 5 | 3.10 / 5 |
| Security Deposit | 2.50 / 5 | 3.00 / 5 |
| Offers | 2.50 / 5 | 2.80 / 5 |
| Market Share | 2.50 / 5 | 2.40 / 5 |
| Overll Ratings | 3.23 / 5 | 2.90 / 5 |
| Star Ratings | ★★★☆☆ | ★★★☆☆ |
Compare Business Models of ICICI Direct Franchise & Axis Direct Franchise |
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| Business Models | ICICI Direct Franchise | Axis Direct Franchise |
| Master Franchise | S | S |
| Sub Broker | R | R |
| Remisier | R | S |
| Referral Program | S | S |
ICICI Direct Franchise vs Axis Direct Franchise Security Deposit Comparison |
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| Security Deposit | ICICI Direct Franchise | Axis Direct Franchise |
| Master Franchise | NA | NA |
| Sub Broker | 75000 – 200000 | 100000 – 300000 |
| Remisier | 25000 – 100000 | NA |
| Referral Program | NA | NA |
Axis Direct Franchise vs ICICI Direct Franchise Revenue Sharing Comparison |
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| Revenue Sharing | ICICI Direct Franchise | Axis Direct Franchise |
| Master Franchise | NA | NA |
| Sub Broker | 50% – 75% | 50% – 70% |
| Remisier | 30% – 75% | NA |
| Referral Program | NA | NA |
Axis Direct vs ICICI Direct Sub Broker Infra Requirement |
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| Infrastructure Requirement | ICICI Direct Franchise | Axis Direct Franchise |
| Office Area | Minimum 300 Sq Ft | Minimum 300 Sq Ft |
| Employee Strength | Minimum 5 | Minimum 5 |
| Research Services | R | S |
| Internet Connection | R | R |
| Trading Terminals | R | R |
| Telephone Lines | R | R |
Compare ICICI Direct Partner & Axis Direct Offers |
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| Offers | ICICI Direct Franchise | Axis Direct Franchise |
| Zero Deposit | S | S |
| 10k Initial Deposit | S | R |
| Flexible Revenue Sharing | R | R |
| Flat Revenue Sharing | S | S |
| Zero Revenue Sharing with Prepaid | S | S |
Axis Direct Authorised Person vs ICICI Direct Authorised Person Support |
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| Support | ICICI Direct Franchise | Axis Direct Franchise |
| Marketing Support | R | R |
| Back-Office Support | R | R |
| Trading Support | R | R |
| Advisory Support | R | S |
| Dealing Training | S | S |
| Acquisition Training | S | S |
| Product Training | R | R |
Compare ICICI Direct Franchise & Axis Direct Franchise |
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| Brokerage Charges to Clients | ICICI Direct Franchise | Axis Direct Franchise |
| Equity Delivery | 0.55% | 0.20% – 0.60% |
| Equity Intraday | 0.03% – 0.05% | 0.03% – 0.05% |
| Equity Futures | 0.03% – 0.05% | 0.03% – 0.05% |
| Equity Options | Rs.35 – Rs.95 per Lot | Rs.10 per Lot |
| Currency Futures | 0.03% – 0.05% | 0.03% – 0.05% |
| Currency Options | Rs.10 – Rs.35 per Lot | Rs.10 per Lot |
| Commodity | NA | 0.03% – 0.05% |
ICICI Direct Partners & Axis Direct Partners Charges Comparison |
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| Charges to Clients | ICICI Direct Franchise | Axis Direct Franchise |
| Demat AMC | Rs.500 per Annum | Rs.650 per Annum |
| Trading AMC | Rs.975 per Annum | Zero |
| Account Opening Charges | Zero | Rs.999 |
| Transaction Charges | 0.002800% | 0.00325% |
| Margin Money | Minimum Rs.20,000 | Rs.25,000 |
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