ICICI Direct Franchise vs SBICAP Securities Franchise – Compare Business Models, Revenue Sharing and more

Find 1st of its kind Comparison of ICICI Direct Franchise vs SBICAP Securities Franchise. This comparison provides a detailed view of all the features of respecting sub broker or franchise brands.

ICICI Direct & SBICAP Securities are both Broking houses & provide sub brokership to their partners. Both of them have varied Business Models which we will discuss here.ICICI Direct Franchise vs SBICap Securities Franchise - Comparison-min


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In this comparison, we will dig deep into all the aspects of both broking franchise brands. The significant aspects that we will discuss are:

  • Overview
  • Customer Ratings
  • Business Models
  • Security Deposit or Initial Investment
  • Revenue Sharing or Commission
  • Infrastructure Requirement
  • Offers
  • Support
  • Brokerage Charges to Clients
  • Other Charges & Margin to Clients

With this detailed comparison, we will have a clear understanding of which Sub Brokership is better: ICICI Direct Sub Broker Program or SBICAP Securities Sub Broker Program.


Start this amazing comparison between ICICI Direct Sub BrokerSBICAP Securities Sub Broker:

ICICI Direct Franchise vs SBICAP Securities Franchise – An Overview

Overview ICICI Direct Franchise SBICAP Securities Franchise
Company Type Public Public
Broker type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, India
Founder M K Sharma Smt. Varsha Purandare
Established Year 1994 2006
SB Code Activation Time 14 Days 3-4 Weeks
Payout Time 30 Days 31 Days

Customer Ratings of ICICI Direct Sub Broker & SBICAP Securities Sub Broker

Customer Ratings ICICI Direct Franchise SBICAP Securities Franchise
Experience 3.50 / 5 3.4/5
Services 4.00 / 5 3.0/5
Products 4.00 / 5 2.8/5
Trading Platforms 3.60 / 5 2.7/5
Support 3.50 / 5 2.8/5
Revenue Sharing Model 3.00 / 5 2.9/5
Security Deposit 2.50 / 5 2.8/5
Offers 2.50 / 5 2.7/5
Market Share 2.50 / 5 2.2/5
Overll Ratings 3.23 / 5 2.8/5
Star Ratings ★★★☆☆ ★★★☆☆

Compare Business Models of ICICI Direct Franchise & SBICAP Securities Franchise

Business Models ICICI Direct Franchise SBICAP Securities Franchise
Master Franchise S R
Sub Broker R R
Remisier R S
Referral Program S S

ICICI Direct Franchise vs SBICAP Securities Franchise Security Deposit Comparison

Security Deposit ICICI Direct Franchise SBICAP Securities Franchise
Master Franchise NA 400000 – 1000000
Sub Broker 75000 – 200000 1.5 Lakhs – 2.5 Lakhs
Remisier 25000 – 100000 NA
Referral Program NA NA

SBICAP Securities Franchise vs ICICI Direct Franchise Revenue Sharing Comparison

Revenue Sharing ICICI Direct Franchise SBICAP Securities Franchise
Master Franchise NA 55% – 75%
Sub Broker 50% – 75% 55% – 70%
Remisier 30% – 75% NA
Referral Program NA NA

SBI Securities Sub Broker vs ICICI Direct Sub Broker Infra Requirement

Infrastructure Requirement ICICI Direct Franchise SBICAP Securities Franchise
Office Area Minimum 300 Sq Ft Minimum 200 Sq Ft
Employee Strength Minimum 5 Minimum 3
Research Services R S
Internet Connection R R
Trading Terminals R R
Telephone Lines R R

Compare ICICI Direct Partner & SBI Securities Partner Offers

Offers ICICI Direct Franchise SBICAP Securities Franchise
Zero Deposit S S
10k Initial Deposit S R
Flexible Revenue Sharing R R
Flat Revenue Sharing S S
Zero Revenue Sharing with Prepaid S S

SBI Securities Authorised Person vs ICICI Direct Authorised Person Support

Support ICICI Direct Franchise SBICAP Securities Franchise
Marketing Support R R
Back-Office Support R R
Trading Support R R
Advisory Support R S
Dealing Training S S
Acquisition Training S R
Product Training R R

Compare Brokerage Charges of ICICI Direct Franchise & SBI Securities Franchise

Brokerage Charges to Clients ICICI Direct Franchise SBICAP Securities Franchise
Equity Delivery 0.55% 0.50%
Equity Intraday 0.03% – 0.05% 0.0005
Equity Futures 0.03% – 0.05% 0.0005
Equity Options Rs.35 – Rs.95 per Lot Rs.100 per Lot
Currency Futures 0.03% – 0.05% 0.0005
Currency Options Rs.10 – Rs.35 per Lot Rs.100 per Lot
Commodity NA 0.0005

ICICI Direct Partners & SBI Securities Partners Charges Comparison

Charges to Clients ICICI Direct Franchise SBICAP Securities Franchise
Demat AMC Rs.500 per Annum Free or Rs.400 per Annum
Trading AMC Rs.975 per Annum Zero
Account Opening Charges Zero Rs.699 per Annum
Transaction Charges 0.002800% 0.003250%
Margin Money Minimum Rs.20,000 Rs.10,000

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